- To appeal to a wide target audience (e.g. Christina Angular appealing to men ... not her target audience.)
- so the audience can identify with the artist from the social group/behavior they are displaying.
- so the audience can link appearance of artists to stereotypical personality traits. this means the audience can easily identify with the audience
- Artist or there status can be seen as aspirational/role model (not necessarily a positive thing)
Video analysis
Are the music videos reinforcing stereotypes?
1.What are the men/women doing?
2.How are the men/women dressed?
3.Describe the body language of the men/women: are
they sitting, standing?
4.Where is the video taking place?
5.What is the message of the song?
6.What is the story of the video?
7.What objects are shown in the video? (cars,
jewellery)
8.What is the general atmosphere?
Summarise: do videos help to establish a
stereotype of a pop star?
No comments:
Post a Comment